September 19-21, 2023
Bilbao, Spain
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Wednesday, September 20 • 14:40 - 15:20
Measuring the Impact of Community Events - Brian Proffitt & Natalie Pazmiño, Red Hat

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One of the mainstays of the open source ecosystem are community events. Open Source Summit, Community Over Code, SCaLE... all examples of community events with vitality and influence within open source. But unlike more commercially focused events, community events are not as simple to measure in terms of benefits to organizations that participate. Without sales leads or conversions, how does a commercial organization measure the gains of participation? And for community projects, what's the return on investment in running a booth or giving talks at such events? In this presentation, Natalie Pazmiño and Brian Proffitt outline the challenges of figuring out the ROI of community event participation, and then will offer multiple potential solutions Red Hat has been experimenting with to measure impact and gains. These solutions will include: * Collateral delivery * Messaging impact * Calls to action Natalie and Brian will also discuss measuring the health, ROI, and strategic fit for events, in order for organizations to determine which event will have the best impact for an organization's primary mission.

avatar for Brian Proffitt

Brian Proffitt

Senior Manager, Community Outreach, Red Hat
Brian Proffitt is the Sr. Manager of the Community Outreach team within Red Hat's Open Source Program Office, focusing on education and enablement, community metrics, and foundation relationships for all of Red Hat. Brian's experience with community management includes knowledge of... Read More →

Natalie Pazmiño

Event Coordinator, Red Hat
Natalie Pazmiño is an events coordinator community events, embedded with Red Hat's Open Source Program Office team since 2021. Prior to joining Red Hat, Natalie's career in academic included program coordination and special event planning and execution.

Wednesday September 20, 2023 14:40 - 15:20 CEST
Room 3A (Floor 3)